Posts Tagged ‘sponsorship’

Forget Backpacking Europe – check out Yacht Week!

December 15, 2009 Leave a comment

In the summer of 2000, I backpacked through a dozen countries in Europe. I worked my ass off for 10 months leading up to the trip, saved as much money as possible and my amazing parents bought me a plane ticket – and I was off. I remember thinking that NOTHING could beat 8 weeks in Europe, on a trip of a lifetime…

I was wrong. My younger, better looking and more connected partner Lonnie S just showed me what my European backpacking experience back in 2000 will have evolved to in 2010: “Yacht Week” (wasnt around  in 2000) looks like an “evolved version / backpacking on crack” of what I can remember of my European experience… minus the luxury yacht! Wow, these kids know how to party.

Live Broadcast of Grey Cup Parade – sponsored by H Gregoire & Rona

December 1, 2009 Leave a comment

The Alouettes are 2009 Grey Cup Champions. On Weds, Dec 2 the city of Montreal will celebrate and Global Montreal will be there to catch all the action live on television and the web. 

H Gregoire & Rona present live coverage of the Grey Cup Victory Parade in downtown Montreal (Weds Dec 2, 11h30 – 13h30 on Global Montreal – Videotron 008, Bell TV 234)

HTC’s “You Campaign”

November 16, 2009 Leave a comment

I’ve probably seen this spot 20 times or so and it still gives me the shivers. I think it’s perfect: the music, text, copy, VO, everything…. “You don’t need to get a phone. You need a phone that gets you.” Brilliant!

This is HTC’s latest commercial from the You campaign.




We Should Take the Stairs

November 11, 2009 1 comment

Stairs can suck, especially if you’re carrying stuff or if it’s too early in the morning (after a late night). If you think about it, people generally choose not to take the stairs because there is a more convenient alternative and faster solution available. So what if you were a marketer of stairs? What would you do to get more people using your product?

It’s amazing what can be accomplished when we understand how consumers think and that sometimes, people will choose a more enjoyable experience – even if it comes attached to a little extra effort.  

Source: (a VW initiative – great idea!)


When People have Freedom to Choose, they Choose the Best

November 6, 2009 Leave a comment

Seth Godin mentioned this in his daily blogletter… great example of what happens when you stick to your guns and offer things to people who appreciate them – even if that means choosing a small segment of the population.