Posts Tagged ‘self-esteem’

Reaching Viral Mass

April 28, 2009 1 comment

Every couple of months, a video comes a long that captures the attention of audiences around the world. Dove did it with Evolution…

Then came the cynics…

Reaching critical “viral” mass is not necessarily a slam dunk for a brand manager. Would-be attention grabbers beware.

In reply to Seth Godin’s post: Making commercials for the Web –