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Posts Tagged ‘Media’

Adidas is all in.

March 25, 2011 Leave a comment

Goosebumps? Check. Adidas does it again…

Life at the Speed of Google

February 8, 2010 Leave a comment

Super Bowl ads this year were “O-K”… with a few exceptions, most notably (in my humble opinion) was Google’s “Parisian Love”.

The spot does it all: showcases the product, demonstrates how the brand is cultural staple in our everyday lives and tells a great story. Bravo!

Click here for Time’s full list of this year’s BEST and WORST super bowl commercials.

Will NBC get Late Night Right?

January 26, 2010 Leave a comment

Last week, the world watched as NBC’s late night fiasco turned a page. Conan is out, Jay is back and I think NBC redefined the term “between a rock and a hard place”. Hopefully the NBC media research group adjusted the projections methodology they used to estimate its Late Night lineup for Vancouver 2010 Olympics.

But did NBC get this right? Will Jay Leno deliver better performance and ratings than Conan O’Brien would have in the same time slot? My guess: No.

Conan’s audience was significantly younger than Jay’s audience. Younger audiences consume more media from more devices (through TV, TiVo, on the internet, mobile phones, Kindles, Tablets and more). By going with Jay Leno, NBC sticks with what they know works – broadcast television and conventional business thinking. But in just 5 years from now, the Late Show will probably be available on any and every screen (or device) you can think of. Conan’s younger audiences would have used their iPhones to watch more NBC content, Blackberries to download more NBC downloads and any other device to simply connect more to the NBC brand than compared to Jay’s older, more broadcast-based audience.

The TV viewing experience has moved to the web and ratings on television are no longer an adequate measure of performance. New media and new devices have changed all that. Just this week, Variety reported on Nielson’s plan to finally combine online and television video ratings in a single “extended screen” rating system. I wonder if this type of metric was even a consideration for NBC when they broke Conan’s contract two weeks ago.

What do you think? Is NBC’s decision going to pay off? Feel free to drop your comments about online television too…

Live Broadcast of Grey Cup Parade – sponsored by H Gregoire & Rona

December 1, 2009 Leave a comment

The Alouettes are 2009 Grey Cup Champions. On Weds, Dec 2 the city of Montreal will celebrate and Global Montreal will be there to catch all the action live on television and the web. 

H Gregoire & Rona present live coverage of the Grey Cup Victory Parade in downtown Montreal (Weds Dec 2, 11h30 – 13h30 on Global Montreal – Videotron 008, Bell TV 234)

Hulu to Charge Fees: Really?

October 26, 2009 Leave a comment

On Friday, I was disappointed to read the Associated Press reporting on Hulu.com considering a switch from its free advertiser-supported online video service to some form of fee-based format. Hulu.com provides free access to TV shows and movies to U.S. audiences.

News Corp.’s Chase Carey and Rupert Murdoch made mention of the potential fees being introduced as early as 2010. (News Corp co-owns Hulu with NBC Universal, Walt Disney Co. and Providence Equity Partners)

Article in Marketing Mag is here: http://www.marketingmag.ca/english/news/media/article.jsp?content=20091023_143120_7884

Beginning of the end? Or inescapable reality?

Beginning of the end? Or inescapable reality?

I have to admit, this is truly disappointing to many of us media geeks who have viewed Hulu as a gleaming ray of hope in today’s media industry. As viewers continue to turn to convenient on-demand services, I thought Hulu (with its appropriate and reasonable structure of pre-roll ads in exchange for free content) would be perfectly positioned for the evolving trends and technology surrounding broadcast and broadband viewership.

Unfortunately for Hulu (and me), cash is king and waiting for the North American media business to embrace broadband video at a faster pace is something that shareholders may not be willing to wait around for.

So is this beginning of the end of Hulu? Will we look back 10 years from now and remember Hulu as being pioneers ahead of the curve? Or maybe subscriber fees are an inevitable reality that North Americans have to learn to live with?

In an On-Demand World can Advertisers and Audiences Co-Exist?

August 28, 2009 Leave a comment

It’s been a while since my last post. It’s been a busy summer in the media biz (which is good!) and I’ve neglected this blog. The good news is that I am working on a little article about advertising’s role in on-demand media. Here’s a quick preview…

Unlike fidgety television audiences, Hulu.com‘s online viewers will gladly sit through 30-seconds of pre-roll advertising in exchange for the convenience of free, on-demand content. In a recent blog post, permission marketing expert Seth Godin agreed that today’s viewers will gladly pay attention to advertising “only if it’s anticipated, personal and relevant”. Too bad our current broadcast television technology fails to offer advertisers and audiences the relevance and personalization needed for the two groups to happily co-exist.

What do you think about the role of advertising in or around on-demand video content? Is it a necessary evil or do targeted ads complement your viewing experience? Post your comments!

 

Donald Trump and I aren’t so different after all (according to iGoogle Showcase)

June 4, 2009 Leave a comment

Have you ever wondered what Al Gore, Martha Stewart and Donald Trump are reading on the web? Or how CNN’s Anderson Cooper and CBS’s Katie Couric are staying connected to news and information? Now you can, thanks to the iGoogle Showcase.

Similar to Google Desktop, iGoogle is a customizable web home page that allows you to add “gadgets” or “feeds” that makes it easy to get everything you want across the web in a single location.  Google recently launched a showcase that allows you to browse and import iGoogle homepages created by world-renowned personalities and celebs.

(I’d actually like to know if the Donald really set up his own iGoogle page. Doubt it.)

Check it out here – http://www.google.com/help/ig/showcase/index.html#source=ig

 

Bonne fin de semaine.

Who Wants to Pay for Something that’s Free?

May 4, 2009 Leave a comment

Critical move by M2 Universal (one of Canada’s largest media planning companies) to explore the fee for carriage issue facing the Cdn television industry.

“According to M2’s April 2009 online survey of 1,000 Canadians, 42% said they would cancel their conventional channels rather than pay any more for them”  (http://www.mediaincanada.com/articles/mic/20090505/feeforcarriage.html)

 Of course consumers would have this reaction when asked to pay for something they’ve been getting for free for so long. What I feel is missing here is the reaction that respondents would have when asked if they would SHARE in the costs for Cdn programming (i.e. local news) with the DISTRIBUTORS of television in Canada.

Cable and satellite service providers like Bell, Rogers and Videotron are those distributors – they (like many industries) take a product, package it and serve it up to consumers for profit. But in the case of Canadian television, cable and satellite distributors have been given a free pass that has protected them from having to pay for the Canadian programming like CTV and Global that they distribute to paying customers. They also can choose to carry or not carry local stations at their discretion (i.e. Montrealers on Bell do not have access to Global Quebec)

Let’s look at this from a different industry’s POV – the sale iPods (in Canada, not that it matters). Apple produces iPods and sells them to retailers like Best Buy. So what happens if Apple goes through a rough patch, profits dip and production costs eat up more of the company’s sales revenue? Apple would then have to raise the price that it sells iPods to distributors like Best Buy. And we all know what Best Buy would do – raise shelf prices in a way that would aim to achieve maximum profit by balancing price and promotion. That’s marketing 101.

Now ask iPod owners if they would be willing to pay $25 more than the same iPod they bought a month ago. The answer would be “NO”. This is exactly the problem that the Canadian broadcasters, cable / satellite service providers and TV viewers in Canada are in. And to make the situation even more tense, cable service providers have sworn to pass on any fees for carriage directly on to the end-consumer… this from the distributing industry that just LAST MONTH reported double digit revenue growth.

What do you think? Do Canadian broadcasters like CTV and Global should have the right to charge service providers like Bell and Videotron for Canadian television? And what should these distributors do in terms of subscription prices?

Marketing Magazine’s Ones To Watch in 2008

November 2, 2008 Leave a comment

Ones to Watch 2008