Posts Tagged ‘MBA’

What Not to do in a Pizza Turnaround

February 15, 2010 Leave a comment

Domino’s Pizza recently launched a new ad campaign called the Pizza Turnaround. The message features Domino’s focus group testing where customers point out why the company’s pizza downright sucks. Domino’s goes on to show us how they plan to re-invent their pizza, making it better and tastier than ever. Pretty bold move, but a great idea… right?

One (small) problem: The Pizza Turnaround was marketed in the U.S. only.

One VERY BIG problem: Canadian television viewers saw the ad! What do you think Canadians will think when they call their local Domino’s and find out they are about to order the same sucky pizza that wasn’t good enough for our U.S. neighbors? (That’s exactly what happened when I called Domino’s in Montreal, Quebec on Super Bowl Weekend.)

Life at the Speed of Google

February 8, 2010 Leave a comment

Super Bowl ads this year were “O-K”… with a few exceptions, most notably (in my humble opinion) was Google’s “Parisian Love”.

The spot does it all: showcases the product, demonstrates how the brand is cultural staple in our everyday lives and tells a great story. Bravo!

Click here for Time’s full list of this year’s BEST and WORST super bowl commercials.

Live Broadcast of Grey Cup Parade – sponsored by H Gregoire & Rona

December 1, 2009 Leave a comment

The Alouettes are 2009 Grey Cup Champions. On Weds, Dec 2 the city of Montreal will celebrate and Global Montreal will be there to catch all the action live on television and the web. 

H Gregoire & Rona present live coverage of the Grey Cup Victory Parade in downtown Montreal (Weds Dec 2, 11h30 – 13h30 on Global Montreal – Videotron 008, Bell TV 234)

HTC’s “You Campaign”

November 16, 2009 Leave a comment

I’ve probably seen this spot 20 times or so and it still gives me the shivers. I think it’s perfect: the music, text, copy, VO, everything…. “You don’t need to get a phone. You need a phone that gets you.” Brilliant!

This is HTC’s latest commercial from the You campaign.




We Should Take the Stairs

November 11, 2009 1 comment

Stairs can suck, especially if you’re carrying stuff or if it’s too early in the morning (after a late night). If you think about it, people generally choose not to take the stairs because there is a more convenient alternative and faster solution available. So what if you were a marketer of stairs? What would you do to get more people using your product?

It’s amazing what can be accomplished when we understand how consumers think and that sometimes, people will choose a more enjoyable experience – even if it comes attached to a little extra effort.  

Source: (a VW initiative – great idea!)


To Do and To Read in 2009

February 17, 2009 Leave a comment

In December, I wrapped up a one helluva year. MBA – check. My New Year’s Eve event – sold out, and made front page news in the Mtl Gazette (


As you can imagine, I didn’t have much time to work on my blog which is why this page is pretty crappy thus far. But I’m working on it so stay tuned… I promise it will take shape to something interesting.


Many asked why I decided to do my MBA last year. My answer was simple: to learn more and invest in myself. Looking back it was the right move and above all else the program resulted in a better ‘me’. If you ask me, don’t do an MBA to make more money at work – to me this is short cited and the probability disappointing yourself is high (especially in this economy). Do an MBA to improve your brain, which needs stimulation from time to time right? Do it to grow your network and meet amazing people, who want to know you back. And finally, do an MBA as part of your commitment to continuously learn. Sounds cheezy but hey, it’s true.


And in the spirit of learning (and sharing), here is my personal “to-read” from my MBA… It leads off with my newest addition and next to-read; from fellow Montrealer Andy Nulman of Airborne Entertainment – where’s my free book Andy!?!?!




Nulman – POW! Right Between the Eyes! 

Jack Welch – Winning

Sun Tzu – Art of War

Machiavelli – The prince

The Tipping point – gladwell


And to read down the road…

Godin – Purple Cow

Collins – Good to Great

Weinberg / Pavlo Jr. – Stolen without a gun

Klein – No Logo

Lipkin – Keeper of the Flame

Clinton – Giving

Vollmer, Precourt – Always On

Petersen – Better Idea