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Posts Tagged ‘facebook’

HTC’s “You Campaign”

November 16, 2009 Leave a comment

I’ve probably seen this spot 20 times or so and it still gives me the shivers. I think it’s perfect: the music, text, copy, VO, everything…. “You don’t need to get a phone. You need a phone that gets you.” Brilliant!

This is HTC’s latest commercial from the You campaign.

 

 

 

We Should Take the Stairs

November 11, 2009 1 comment

Stairs can suck, especially if you’re carrying stuff or if it’s too early in the morning (after a late night). If you think about it, people generally choose not to take the stairs because there is a more convenient alternative and faster solution available. So what if you were a marketer of stairs? What would you do to get more people using your product?

It’s amazing what can be accomplished when we understand how consumers think and that sometimes, people will choose a more enjoyable experience – even if it comes attached to a little extra effort.  

Source: http://www.thefuntheory.com/ (a VW initiative – great idea!)