Reaching Viral Mass

Every couple of months, a video comes a long that captures the attention of audiences around the world. Dove did it with Evolution…

Then came the cynics…

Reaching critical “viral” mass is not necessarily a slam dunk for a brand manager. Would-be attention grabbers beware.

In reply to Seth Godin’s post: Making commercials for the Web – http://sethgodin.typepad.com/seths_blog/2009/04/making-commercials-for-the-web.html