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Posts Tagged ‘digital media’

The New Reality of Marketing: Up Your Game, or Else.

February 19, 2011 Leave a comment

PHD recently released this video about what the next generation expects marketing and advertising will be in the near future.

Do Impossible Things as a Team

February 9, 2011 Leave a comment

Will.i.Am on team collaboration tool Chatter.com and how their mega Super Bowl project “got done” in the cloud…

 

 

 

We Should Take the Stairs

November 11, 2009 1 comment

Stairs can suck, especially if you’re carrying stuff or if it’s too early in the morning (after a late night). If you think about it, people generally choose not to take the stairs because there is a more convenient alternative and faster solution available. So what if you were a marketer of stairs? What would you do to get more people using your product?

It’s amazing what can be accomplished when we understand how consumers think and that sometimes, people will choose a more enjoyable experience – even if it comes attached to a little extra effort.  

Source: http://www.thefuntheory.com/ (a VW initiative – great idea!)

 

Donald Trump and I aren’t so different after all (according to iGoogle Showcase)

June 4, 2009 Leave a comment

Have you ever wondered what Al Gore, Martha Stewart and Donald Trump are reading on the web? Or how CNN’s Anderson Cooper and CBS’s Katie Couric are staying connected to news and information? Now you can, thanks to the iGoogle Showcase.

Similar to Google Desktop, iGoogle is a customizable web home page that allows you to add “gadgets” or “feeds” that makes it easy to get everything you want across the web in a single location.  Google recently launched a showcase that allows you to browse and import iGoogle homepages created by world-renowned personalities and celebs.

(I’d actually like to know if the Donald really set up his own iGoogle page. Doubt it.)

Check it out here – http://www.google.com/help/ig/showcase/index.html#source=ig

 

Bonne fin de semaine.