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Posts Tagged ‘business’

The New Reality of Marketing: Up Your Game, or Else.

February 19, 2011 Leave a comment

PHD recently released this video about what the next generation expects marketing and advertising will be in the near future.

Do Impossible Things as a Team

February 9, 2011 Leave a comment

Will.i.Am on team collaboration tool Chatter.com and how their mega Super Bowl project “got done” in the cloud…

 

 

 

Life at the Speed of Google

February 8, 2010 Leave a comment

Super Bowl ads this year were “O-K”… with a few exceptions, most notably (in my humble opinion) was Google’s “Parisian Love”.

The spot does it all: showcases the product, demonstrates how the brand is cultural staple in our everyday lives and tells a great story. Bravo!

Click here for Time’s full list of this year’s BEST and WORST super bowl commercials.

We Should Take the Stairs

November 11, 2009 1 comment

Stairs can suck, especially if you’re carrying stuff or if it’s too early in the morning (after a late night). If you think about it, people generally choose not to take the stairs because there is a more convenient alternative and faster solution available. So what if you were a marketer of stairs? What would you do to get more people using your product?

It’s amazing what can be accomplished when we understand how consumers think and that sometimes, people will choose a more enjoyable experience – even if it comes attached to a little extra effort.  

Source: http://www.thefuntheory.com/ (a VW initiative – great idea!)

 

Did You Know 2.0?

July 24, 2009 Leave a comment

Great video about things you might not know…

 

EASILY one of the best pieces I have seen about tech, culture and media.