Adidas is all in.

Goosebumps? Check. Adidas does it again…

Adidas Is Pop Culture in 60 seconds

Take a moment (actually a 60 seconds) to watch this clip by Sid Lee. They’re the creative agency responsible for the multi platform campaign celebrating Adidas’ 60th birthday. Let me start by saying: WOW! My hair stood up and so did I (out of my chair, really – folks at my office think I’m crazy). But seriously, the challenge of capturing the cultural essence of a brand like Adidas is a big deal and I think SL has hit it a grand slam. For me, Adidas is one of those key pillars of pop culture and this video positions the brand as exactly that. The cameos, the music, the unapologetic attitude – it all hits home for me – as I’m sure it has for many.

Whatdyouthink? Home run or am I overly excited about just another branded music video? Also please holler back if you know the music track!

Have a great weekend!