Archive for November, 2009

HTC’s “You Campaign”

November 16, 2009 Leave a comment

I’ve probably seen this spot 20 times or so and it still gives me the shivers. I think it’s perfect: the music, text, copy, VO, everything…. “You don’t need to get a phone. You need a phone that gets you.” Brilliant!

This is HTC’s latest commercial from the You campaign.




We Should Take the Stairs

November 11, 2009 1 comment

Stairs can suck, especially if you’re carrying stuff or if it’s too early in the morning (after a late night). If you think about it, people generally choose not to take the stairs because there is a more convenient alternative and faster solution available. So what if you were a marketer of stairs? What would you do to get more people using your product?

It’s amazing what can be accomplished when we understand how consumers think and that sometimes, people will choose a more enjoyable experience – even if it comes attached to a little extra effort.  

Source: (a VW initiative – great idea!)


When People have Freedom to Choose, they Choose the Best

November 6, 2009 Leave a comment

Seth Godin mentioned this in his daily blogletter… great example of what happens when you stick to your guns and offer things to people who appreciate them – even if that means choosing a small segment of the population.

We all Lose in Cable vs. Broadcast

November 3, 2009 Leave a comment

I just received my monthly cable bill, and on it the company indicated that they were raising the fees for my cable TV service. Ridiculous! Not because I care about the $4 increase, but because cable TV service providers have refused to pay for the content they distribute for profit, and that has become my problem!?

It’s not right that service providers are passing the new costs on to us and disguising the fee as a “tax”. They are choosing to take no responsibility in the well being of the Canadian television industry.

What do you think? Should cable companies be forced to share in the cost with viewers?

Local TV Matters website

More info here: