Movember: Coming Soon to an Upper Lip Near You
If you haven’t heard of Movember yet, you will soon.
Movember is the month formerly known as November where men start clean shaven and commit to growing a Moustache to raise funds and awareness for men’s health – specifically prostate cancer.
The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia. The guys behind it joked about 80s fashion and decided it was time to bring the moustache back. In order to justify their Mos (Australian slang for moustache), they used their new looks to raise money for prostate cancer research… never dreaming that facial hair would ultimately lead to a global movement that would get men talking about a taboo subject – their health.
Should be fun, stay tuned.
McDonald’s gets Creative with OOH
Great out of home creative… PS – MUCH COOLER than the steaming cup of McD’s coffee in Dundas Square last spring! But both deserve a nod for sure…