Archive for August, 2009

In an On-Demand World can Advertisers and Audiences Co-Exist?

August 28, 2009 Leave a comment

It’s been a while since my last post. It’s been a busy summer in the media biz (which is good!) and I’ve neglected this blog. The good news is that I am working on a little article about advertising’s role in on-demand media. Here’s a quick preview…

Unlike fidgety television audiences,‘s online viewers will gladly sit through 30-seconds of pre-roll advertising in exchange for the convenience of free, on-demand content. In a recent blog post, permission marketing expert Seth Godin agreed that today’s viewers will gladly pay attention to advertising “only if it’s anticipated, personal and relevant”. Too bad our current broadcast television technology fails to offer advertisers and audiences the relevance and personalization needed for the two groups to happily co-exist.

What do you think about the role of advertising in or around on-demand video content? Is it a necessary evil or do targeted ads complement your viewing experience? Post your comments!