This is a test post from Salesfloor

November 26, 2014 Leave a comment

Testing testing 123

Ones to Watch 2008

Categories: Uncategorized

This is a TEST post – ignore

January 21, 2014 Leave a comment

Test Test Test Test Test Test Test Test Test Test Test Test  Lorem aslfdjaslkdjlkasjdlka

 

 

Categories: Uncategorized

My love affair with Google – continued

March 9, 2012 Leave a comment

 

 

Categories: Uncategorized

Google gets it right with “Dear Sophie”

March 9, 2012 Leave a comment

It’s amazing when it’s not the technology but what you do with it…

 

Adidas is all in.

March 25, 2011 Leave a comment

Goosebumps? Check. Adidas does it again…

The New Reality of Marketing: Up Your Game, or Else.

February 19, 2011 Leave a comment

PHD recently released this video about what the next generation expects marketing and advertising will be in the near future.

Do Impossible Things as a Team

February 9, 2011 Leave a comment

Will.i.Am on team collaboration tool Chatter.com and how their mega Super Bowl project “got done” in the cloud…

 

 

 

What Not to do in a Pizza Turnaround

February 15, 2010 Leave a comment

Domino’s Pizza recently launched a new ad campaign called the Pizza Turnaround. The message features Domino’s focus group testing where customers point out why the company’s pizza downright sucks. Domino’s goes on to show us how they plan to re-invent their pizza, making it better and tastier than ever. Pretty bold move, but a great idea… right?

One (small) problem: The Pizza Turnaround was marketed in the U.S. only.

One VERY BIG problem: Canadian television viewers saw the ad! What do you think Canadians will think when they call their local Domino’s and find out they are about to order the same sucky pizza that wasn’t good enough for our U.S. neighbors? (That’s exactly what happened when I called Domino’s in Montreal, Quebec on Super Bowl Weekend.)

Life at the Speed of Google

February 8, 2010 Leave a comment

Super Bowl ads this year were “O-K”… with a few exceptions, most notably (in my humble opinion) was Google’s “Parisian Love”.

The spot does it all: showcases the product, demonstrates how the brand is cultural staple in our everyday lives and tells a great story. Bravo!

Click here for Time’s full list of this year’s BEST and WORST super bowl commercials.

Will NBC get Late Night Right?

January 26, 2010 Leave a comment

Last week, the world watched as NBC’s late night fiasco turned a page. Conan is out, Jay is back and I think NBC redefined the term “between a rock and a hard place”. Hopefully the NBC media research group adjusted the projections methodology they used to estimate its Late Night lineup for Vancouver 2010 Olympics.

But did NBC get this right? Will Jay Leno deliver better performance and ratings than Conan O’Brien would have in the same time slot? My guess: No.

Conan’s audience was significantly younger than Jay’s audience. Younger audiences consume more media from more devices (through TV, TiVo, on the internet, mobile phones, Kindles, Tablets and more). By going with Jay Leno, NBC sticks with what they know works – broadcast television and conventional business thinking. But in just 5 years from now, the Late Show will probably be available on any and every screen (or device) you can think of. Conan’s younger audiences would have used their iPhones to watch more NBC content, Blackberries to download more NBC downloads and any other device to simply connect more to the NBC brand than compared to Jay’s older, more broadcast-based audience.

The TV viewing experience has moved to the web and ratings on television are no longer an adequate measure of performance. New media and new devices have changed all that. Just this week, Variety reported on Nielson’s plan to finally combine online and television video ratings in a single “extended screen” rating system. I wonder if this type of metric was even a consideration for NBC when they broke Conan’s contract two weeks ago.

What do you think? Is NBC’s decision going to pay off? Feel free to drop your comments about online television too…