Adidas is all in.
Goosebumps? Check. Adidas does it again…
The New Reality of Marketing: Up Your Game, or Else.
PHD recently released this video about what the next generation expects marketing and advertising will be in the near future.
Do Impossible Things as a Team
Will.i.Am on team collaboration tool Chatter.com and how their mega Super Bowl project “got done” in the cloud…
The Evolution of Fun in your 30′s
It’s been a while since my last post here.
Real life has officially gotten in the way of of my online profile. I guess that’s what happens as we get older, take on more responsibility and add more items to the Outlook calendar. But as my blog’s benrodier.com domain registration neared its expiration date I started to wonder how people with kids, highly demanding work schedules and all other kinds of responsibilities manage to maintain their lives, online that is.
After giving it some thought I realized that we really do make time for the things we love, regardless of priority or how many people are waiting for us to get to it done. For some, it’s their kids, for others it’s a spouse, pets, golf or even an online profile. Although my online life is clearly trumped by many other things in my world, I have a lot of respect for people who can balance their offline duties with their passion for feeding others with information through technology, blogs and profiles.
And on a lighter note, I can’t manage to to get this scene out of my head now that I’m a homeowner…
Life at the Speed of Google
Super Bowl ads this year were “O-K”… with a few exceptions, most notably (in my humble opinion) was Google’s “Parisian Love”.
The spot does it all: showcases the product, demonstrates how the brand is cultural staple in our everyday lives and tells a great story. Bravo!
Click here for Time’s full list of this year’s BEST and WORST super bowl commercials.
Will NBC get Late Night Right?
Last week, the world watched as NBC’s late night fiasco turned a page. Conan is out, Jay is back and I think NBC redefined the term “between a rock and a hard place”. Hopefully the NBC media research group adjusted the projections methodology they used to estimate its Late Night lineup for Vancouver 2010 Olympics.
But did NBC get this right? Will Jay Leno deliver better performance and ratings than Conan O’Brien would have in the same time slot? My guess: No.
Conan’s audience was significantly younger than Jay’s audience. Younger audiences consume more media from more devices (through TV, TiVo, on the internet, mobile phones, Kindles, Tablets and more). By going with Jay Leno, NBC sticks with what they know works – broadcast television and conventional business thinking. But in just 5 years from now, the Late Show will probably be available on any and every screen (or device) you can think of. Conan’s younger audiences would have used their iPhones to watch more NBC content, Blackberries to download more NBC downloads and any other device to simply connect more to the NBC brand than compared to Jay’s older, more broadcast-based audience.
The TV viewing experience has moved to the web and ratings on television are no longer an adequate measure of performance. New media and new devices have changed all that. Just this week, Variety reported on Nielson’s plan to finally combine online and television video ratings in a single “extended screen” rating system. I wonder if this type of metric was even a consideration for NBC when they broke Conan’s contract two weeks ago.
What do you think? Is NBC’s decision going to pay off? Feel free to drop your comments about online television too…
ANOTHER NYE IN THE BOOKS
Whatever you did, wherever you were… Happy New Year.
My NYE was a little hectic as usual. Here’s a shot from midnight last year…
Midnight at Fluid 2009 - Club Soda
Montreal Gazette article about NYE events this year – http://www.montrealgazette.com/business/More+parties+Year/2394064/story.html
